The Western Edge

This is the Tenney Training Performance Architecture. We equip Western business leaders with the mental operating system and ethical framework to transform potential into predictable, high-stakes performance. The only system in the world that combines the mental game of the arena with the strategic demands of the office.

Your business is always being created from the inside out. Every result you see-culture, sales, customer experience, teamwork, execution, leadership-comes from one source: 

The way your people think and what they believe.

That’s mindset.

And when mindset becomes intentional, results become more consistent, more confident, and more effective across the company.

Is Your “Grit” Costing You Your Legacy?

In the Western world, we take pride in out-working the problem. And that work ethic built something real.

But growth requires more than effort. It requires clarity, structure, and leadership capacity.

When your business outgrows your current mental operating system, you don’t need to push harder—you need to lead with deeper intention.

Because every business runs on a system:

• Thought (thinking)
  
• Belief (what’s accepted as true)
  
• Action (behavior)
  
• Results (outcomes)
  

When thinking is cloudy or belief is inconsistent, execution gets inconsistent—even with good people.

We face:

Execution Gaps - When ability doesn’t show up as consistent results.

Mental Noise - The internal conflict that slows decisions, communication, and follow-through.

Leadership Lids - When the business can’t grow past the owner’s current leadership capacity and structure.

The next level isn’t about doing more.

It’s about becoming more clear, more aligned, and more disciplined from the inside out.

The Tenney Training Performance Architecture

The Western Edge is built on one central truth: Results are created from the inside out.

That’s why we train performance as an operating system—mindset, leadership identity, execution discipline, and ethical standards that stick.

The Principal Protocol

• Personal Mastery
• Stabilize your inner world so decision-making, communication, and execution become consistent.
• What this builds: clarity, confidence, leadership identity, disciplined action.

The Operational Alignment

• Team Execution
• Align your crew with their natural gifts and roles so friction drops and follow-through rises.
• What this builds: teamwork, role clarity, strong communication, execution flow.

The Legacy Foundation

• Organizational Influence
• Build a high-trust culture shaped by integrity, responsibility, and a standard your people rise to.
• What this builds: trust, ownership culture, consistent customer experience, long-term sustainability.

Choose Your Path

You don’t need a one-size-fits-all program.

You need the right next step.

Start where you are, and build up from there.

1) Business Performance & Leadership Audit 

A focused on-site review of leadership, team dynamics, systems, and execution—built to identify what’s limiting results and define the right path forward.

Includes:

• Owner/leadership interviews + key employee conversations

• On-site observation of workflow, communication, and decision-making

• Role clarity + accountability check (who owns what, really)

• System and structure evaluation (standards, expectations, follow-through)

• Findings Brief + Constraint Map (Identity → Behavior → Systems → Results)

• Clear Performance Path Forward (next steps that actually fit your business)

2) The Principal Protocol: Executive & Owner Leadership Coaching

This is for owners and leaders who want to lead clean—clear decisions, steady standards, consistent execution. No hand-holding. No open-ended coaching.

Focus areas:

• Decision-making under pressure

• Disciplined thinking (no emotional whiplash)

• Responsibility ownership and leadership standards

• Communication that’s direct and respectful

• Follow-through and accountability that sticks

3) The Operational Alignment: Team Alignment Coaching

If you’ve got good people but mixed execution, this changes the pattern. We clarify roles, expectations, and accountability so your team operates with less friction and more ownership.

What it addresses:

• Role confusion and “I thought he had it” gaps

• Accountability without drama

• Communication rhythm that keeps work moving

• Standards that get enforced consistently

4) The Performance Summit: On-Site Leadership & Execution Workshops

Short, high-impact on-site sessions to reset expectations, raise standards, and get everyone pulling the same direction.

How This Works 

1. On-Site Review — get the truth, fast (what’s working, what’s not, why)

2. Owner/Executive Coaching — stabilize leadership decisions and standards

3. Team Alignment — roles + accountability + execution rhythm

4. Workshops as needed — reinforce standards and speed up adoption

Result: personal growth that drives performance—then company growth.

Trusted by Western Business Leaders

"Gwen was very knowledgeable and inspiring."

"Very educational and motivating. I will actually be applying some of the things I've learned into my daily life."

"I loved her demeanor and non-judgmental yet hilariously, sarcastic comments. She affirmed much of what we had to say while still teaching us to grow."

"Was a real eye-opening experience. I learned I can influence positive change and create great leaders."

"Motivational, well organized, tailored to our organization, and entertaining."

"Warm approachable and down to earth."

"Gwen is empowering! Her real world approach is wholehearted and infectious!"

"The experience was very powerful and inspiring at a professional and personal level. I felt like I learned a lot to make changes in my life and how working  on ourselves really impacts the rest of my surroundings and goals in life."

"They connect with humans. I didn't feel like I was being lectured."

"I can't wait to get started and I am looking forward to their next visit!"

Frequently Asked Questions

Q: How is this different from other business coaching?

A: We combine the mental game of the arena with the strategic demands of the office. We train mindset as a real operating system—thinking, believing, action, results—anchored in the Cowboy Code and proven leadership frameworks.

Q: What if I’m not sure which product is right for me?

A: Schedule a call so we can help determine which path is best to begin with.

Q: Is this faith-based?

A: Tenney Training is values-driven and rooted in integrity, stewardship, and strong character. For organizations that want it, we can incorporate faith-based leadership elements while keeping the training professional and performance-focused.

Built on Integrity, Courage, and Fairness

Every engagement is guided by the Cowboy Code.

We commit to:

• transparency
  
  
• honest feedback
  
  
• respect and fairness
  
  
• leadership through example
  
  
• results-driven partnership
  
  

We believe trust is built through consistency, character, and follow-through—and we treat every commitment like a handshake.

Ready to Get It Running Right?

If you want clarity fast, start with the On-Site Review.
If you already know leadership capacity is the constraint, start with The Principal Protocol: Owner/Executive Coaching.